ExploreAsheville.com Arena | Harrah's Cherokee Center Asheville

ExploreAsheville.com Arena is Asheville’s ideal venue for large concerts, sports, conventions and expos.

The ExploreAsheville.com Arena is Western North Carolina’s largest arena, with the seating capacity of up to 7,200 (standing room). The ExploreAsheville.com Arena consists of 29,532 square feet on the arena floor with an additional 12,670 sq. ft of concourse space.

The Arena is the perfect space for concerts, sporting events, and trade shows of any style or size, and annually hosts events such as: the Warren Haynes’ Christmas Jam, the  Ingles Southern Conference Basketball Tournament, numerous touring concerts, and the Craft Fair of The Southern Highlands.

Large Music Concerts, Conventions, Expos, Sports Events, etc.


Max Capacity


Total Available
Sq. Ft.


  • 3 Total Levels (Arena Floor, Exhibition Hall, & Concourse)
  • 29,532 Sq. Ft. Arena Floor
  • Max Capacity: Up to 7,200 depending on event set up
  • Arena Floor Maximum Capacity: 2,645
  • Balcony Maximum Capacity: 3,623
  • Shore Power for up to nine touring buses
  • (2) new video display boards and (2) new video ribbon boards slated for installation in August 2020.
  • In-house sound system available
  • Floor Load Capacity: 500 lb. per sq. ft.
  • Accessible load-in staging for all vehicles including trailers, semi trucks, boats, etc.
  • (2) Loading Bays
  • 52′ Rigging Grid